When it comes to addressing emerging infectious disease, we have a short attention span. Forces are mobilized when we’ve crossed a tipping point, and demobilized when the immediate threat has passed. In the case of Zika, the World Health Organization (WHO) declared a public health emergency based on a strong association between Zika infection and a rise in congenital malformations and neurological complications – mainly microcephaly in newborns and a spike in Guillain-Barré syndrome.