How to Talk about Climate Change and the Ocean
- Abstract
FrameWorks’ research on the communications aspects of climate change, however, strongly suggests that science communicators do not have to choose between appealing to people’s hearts and heads – and that in fact, a strategy that eschews this false dichotomy is more likely to increase public support for meaningful political action. Communicators can and should appeal to the deeply held ways that Americans think about their responsibility to the natural world and to their fellow human beings, and make people smarter about the climate system, climate change, and its impacts on our ocean.
- Resource Type
- Report
- Author
- FrameWorks Institute
- Resource URL
- http://www.frameworksinstitute.org/assets/files/PDF_oceansclimate/climatechangeandtheocean_mm_final_2015.pdf
- Date
- September 2015
- Institution
- FrameWorks Institute
- Organization Type
- Private
- Climate and Environmental Impact
- Oceans
- Other
- Climate communication/messaging