US Climate and Health Alliance

Climate Solutions for a Stronger America: Tested Messaging for Engaging on Climate Change & Clean Energy

Abstract

Fires, floods, severe droughts, devastating storms — the impact of climate change is here now. Based on multiple rounds of in-depth national survey messaging research, Climate Solutions for a Stronger America is a messaging guide for those determined to fight back against big oil and coal and move our country forward. Our research identified three top-performing messages. Together, they form a persuasive narrative triangle.

Resource Type
Website
Author
Climate Narrative
Resource URL
http://www.climatenarrative.org/
Organization Type
Ngo
Climate and Environmental Impact
Overview/general
Emission Sources
Conventional energy Energy Conventional
Fossil Fuel
Coal
Other
Climate communication/messaging

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