Campaigns II: Recent Learnings from Other Social Movements
- Abstract
We look at recent successful social campaigns in America. From strategy to message, visuals, and outreach, what each of these case studies has in common is this: the campaigns they profiled were victorious. Marriage equality is now triumphing across America. Marijuana is being legalized in several states. And, despite challenging obstacles, President Obama was reelected. From 2012-2013 we witnessed some seismic shifts in previously unaccepted social norms in America.Each of these shifts included powerful social engagement strategies that drove the campaigns’ success. With this report, ecoAmerica documents success factors of these campaigns to provide climate advocates with strategic insights to help move Americans on solutions.
- Resource Type
- Report
- Authors
- Kirra Krygsman ecoAmerica
- Date
- February 2014
- Organization Type
- Ngo
- Other
- Climate communication/messaging